Differences Between Transcription and Translation

By Jennifer McQuire

Translation is a process defined mainly as adapting texts from one language into another. It sounds easy, but what happens when a professional has to translate documents that imply certain emotions, are tied to a context, or for example, slogans and taglines in the case of brands? That’s when transcreation comes in. But where do … Continued

Marketing Translation: Things You Need to Know

By Jennifer McQuire

Marketing translation strategies are essential to establishing your business and succeeding when managing a brand or company. If you want to grow your brand and start reaching international markets or other communities, offering your brand’s vision in different languages is key to attracting more customers, partners, and investors. That’s why marketing translations are one of … Continued