Since the beginning of COVID-19, the world has shifted online. The pandemic steer headed new ways of working with adaptable technologies. It also sped up business processes such as how we treat our customers and interact.
This has made translation more critical, especially for companies seeking to establish their presence and reach a new market. Here we look at five translation trends we expect in 2022.
1. Machine Translation Increase
Machine translation is becoming more apparent in the translation industry as time goes by. Companies tend to appreciate the possibility of lower costs and faster turnarounds. This is because machine translation time frames and post-editing rates are lower than hiring an interpreter. Machine translation is at the beginning of its growth though and the need for professional interpreters is still high. When combining machine translation with editing by professional interpreters, it will continue growing.
2. Increase in E-Learning Platforms
E-learning websites were in existence before COVID. Yet, the pandemic accelerated online learning adoption to unprecedented levels. These platforms must ensure their audiences have the best opportunity to engage with and learn from their content.
The Online education services market may reach $325 billion in 2025. With the help of conference interpretation and remote simultaneous interpretation, students worldwide can learn together. This has resulted in e-Learning emerging as one of the most important translation industry trends.
3. Demand for Translation Services
In 2020, the U.S ranked conference translation services as one of the best creative and media jobs. Medical knowledge is always valued in the translation market. Due to the COVID-19 pandemic, medical translation services have increased in demand from surgeons.
Remote simultaneous interpretation (RSI) technology adds to the benefits of language interpretation services. This technology fills the gap between mobile phone interpreting and on-site interpreting.
4. Transcreation and Translation
Personalized user experiences have been one of the most significant industry trends for several years. Companies can localize content for a new audience by using transcreation and translation. They also assist businesses in adapting the concept to this new culture’s perspective.
It also helps the business relate better with its targeted audience. Demands for translation and transcreation services will rise as more consumers search for personalized and unique experiences. Companies determined to communicate with them and adapt to services such as RSI will benefit the most.
Read more on Transcreation vs.Translation
5. Growth of Multilingual SEO
Companies are continuously looking for conference translation services. Multilingual SEO professionals help companies grow their international online presence. It is also is a cost-efficient method for the company because it requires less resources.
Multilingual SEO increases the search results of content in a specific language. It is advisable to work with SEO experts to ensure your content’s legal translation. Otherwise, you may lack progress and good results in your work.
Globalization has led to the growth of the translation industry. During the third year of COVID-19, we must remember that with great calamity comes excellent chances. Investing in localizing your website is advisable to ensure better marketing for your products. That way, you can capture the interest of international audiences.