CMS Wire: Tips for Vendor-Bought Translations

By Atlas LS

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Enright is rooted in his belief that this diligent oversight creates better translations, improving Papa John’s communication overall. But industry professionals say too much internal review can actually make translations worse. Kevin McQuire is president and CEO of Atlas Language Services, a Chicago-based translation company, and he says, “If a reviewer believes that it is their job to change the content or mark up any terminology that they don’t prefer, then [review] can quickly spiral out of control.” The end result, he adds, isn’t a better product, rather “a lot of confusion and frustration.”